November 29, 2020

Strategy Management

Efficient customer support is the backbone of any business. Today, when all the companies are going online, a customer support team’s requirement is even more.

Though the online services offer convenience to the customers, the customers miss the tangible or visible customer service. Hence, most customers prefer to have an online service with a good or reliable customer support team. 

Let’s start with basics. Every popular website and mobile app are including numerous features like one-click call, live chat, email, call back etc. You can choose them all, or only required for your business one. But all of them should have a live person behind. It’s easy to find the team for the app development, moreover when you can rely on the details shared in the article on how  to create a shopping app from RiseApps. But it’s hard to get the live person with needed skills behind. 

Thus, while Read the rest


Coca-Cola Philippines has extensively scaled up its e-commerce presence to better respond to consumers whose needs and shopping behavior have altered due to the COVID-19 pandemic. With transportation and mobility affected, the Company has ensured that it can continue to serve people with its portfolio of beverages just a few clicks away.

Coca-Cola’s e-commerce website was first launched in 2015. To meet the constraints of the pandemic and to adapt to homebound Filipinos’ needs, the Company accelerated its digital and e-commerce roadmap—strengthening existing infrastructure and opening new channels to connect with the market. Thus, demonstrating agility as a total beverage company, with consumers always top of mind.

Coca-Cola products have been accessible online through its e-commerce website — — since 2015. With the constraints of the pandemic, the Company ensures that its products remain available within a click’s reach by strengthening its existing platform and partnering with food
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A UK book publisher says congestion at Felixstowe Port has left it with no books to sell in the lead up to Christmas.

Colin Hoad and Matt Green run a publishing company, Idesine, which has 4,000 books stuck on a ship that has been trying to dock since 31 October.

They are one of many businesses encountering problems importing goods.

Importers say congestion issues at UK ports have led to shipping firms quadrupling their freight costs.

“People are contacting us saying they’ve paid for books on pre-order as gifts, and we ultimately can’t guarantee delivery,” Mr Hoad said.

Delays at Felixstowe have been caused by a surge in import traffic as companies increased orders after the initial lockdown and some looked to stockpile goods before the end of the Brexit transition period.

The pandemic has made matters worse as large orders of PPE added to the backlog of containers on … Read the rest


Environmental damage has been one of the biggest stories in recent years and it is clear that businesses need to be doing all that they can to reduce their carbon footprint. Businesses tend to have a much higher carbon footprint than households (some industries are much worse than others) and now is the time for companies to take action to join the global effort.


It is a matter of urgency to tackle climate change and reducing your carbon footprint is the best way to do this. In addition to reducing the usage of fossil fuels, you will also find that reducing your carbon footprint can bring a range of other benefits, including cutting your costs, future-proofing your business and improving your brand reputation. So, how can you go about doing this?

Be Energy Conscious

The first step is to become energy conscious which means thinking about how much energy … Read the rest


AT least half of the population needs to be vaccinated for the country to achieve herd immunity against the coronavirus disease 2019 (COVID-19), a health official said.

"If we are talking about herd immunity, we need to reach 50% to 60% across the population so it's really important we expand the coverage," Health Undersecretary Maria Rosario S. Vergeire said in an interview with ANC on Friday.

Herd immunity is when most of the population becomes immune from an infectious disease, either through vaccination or a previous infection, thus indirectly protecting those without immunization.

A Social Weather Stations survey released late Thursday indicates 66% of Filipinos are keen to get experimental COVID-19 vaccines.

The mobile phone survey, conducted September 17 to 20, shows that of the 66% Filipinos who are "willing to get the COVID-19 vaccine if it is available now” consists of 32% who would “definitely” get it and 34% … Read the rest


Some Cineworld cinemas are set to never reopen after the coronavirus lockdown as bosses consider permanent closures and job cuts in a desperate bid to save the struggling cinema chain.

The company has been hammered by the pandemic, which forced industry-wide closures seeing them shut all 128 of its venues earlier this month of its own accord, rather than under government orders – with 5,500 people said to be at risk of losing their jobs.

A lack of new films has meant cinemas have struggled to draw in audiences in recent months, with the postponement of the latest James Bond picture, No Time To Die, cited as the potential final straw for many.

It was reported last night that Cineworld, which owes some £6.2 billion to its lenders, was lining up a rescue package as a result, and that slashing rents and shuttering swathes of sites could be required … Read the rest


If you run a small business, you’ve no doubt thought about all the software and non-software solutions available to you. Most entrepreneurs are swamped with offers and special deals over the phone, through snail mail, and via email. To the sellers of products like accounting, budgeting, HR, tax, network security, and other software packages, you are the target market. Small business owners are the golden demographic for anyone who sells products and services in the entire solutions arena.

So, what do you do with all the pitches and offers? Is it possible to know which ones make sense and which are throwaways? The good news is that you can filter out the junk and focus on the good stuff. That’s because most small entities, especially startups, only need a few core apps, suites, and other products to get up and running. If you know the following four things about the … Read the rest


Passive engagement on social media is just as important as active engagement when it comes to quantifying success, according to Hootsuite, a social media management platform. 

Passive engagement is defined as a consumer’s consumption of online content, such as reading a post or watching a video. Metrics for this form of engagement include video completion rates, link clicks, and website traffic. Active engagement, on the other hand, is often more popular among marketers, who measure success by the number of a post’s likes, shares, and comments. 

“[Marketers are] still chasing virality and vanity metrics like retweets, comments, and shares, when the data tells us that the majority of online content is consumed passively,” said Sarah Dawley, content manager at Hootsuite. 

Ms. Dawley cited Hootsuite’s digital data for October 2020, which found that the average Facebook user shared only one post a month and that Twitter’s unique website traffic was Read the rest


The manufacturers of the UK’s three biggest coffee pod brands have joined forces to set up the sector’s first national recycling scheme, in the face of a backlash against single-serve capsules, many of which end up in landfill.

Nestlé, the owner of Nespresso and Nescafé Dolce Gusto, and Jacobs Douwe Egberts (JDE) UK – which makes Tassimo – are next year launching the first system to make it easier and more convenient for consumers to recycle pods in a number of different ways.

Local councils are being invited to provide kerbside collection for pods alongside other household recycling. Consumers will also be able to leave them at 6,500 Yodel dropoff points, and, eventually, hand them over on the doorstep when their supermarket online shopping has been delivered.

The overarching national scheme – run by a new not-for-profit organisation called Podback – aims to replace a complex patchwork of different recycling … Read the rest


Instagram is becoming immensely popular among social media influencers, market analysts, online brands, and businesses. They use Instagram for targeting the right audience, running Instagram campaigns, and brand monitoring and marketing. For this purpose, almost all Instagram marketers and influencers use marketing automation tools such as Instagram bots. With the help of Instagram bots, Instagramers can manage multiple accounts, gain significant followers, likes, and comments, and reach the target audience in no time. In short, Instagram bots speed up the marketing process.

Nonetheless, no social media platform encourages bots. The same is the case with Instagram. Instagram can block fake or bot-driven accounts as they go against their policies. However, Instagram marketers can buy Instagram proxies to bypass restrictions.

With this in mind, this article talks about the reasons to use Instagram proxies at length. But before getting into it, let’s first know what exactly Instagram proxies are. Let’s … Read the rest