In The Entrepreneurial Way, Jacob Busani takes readers on a one-month journey through the world of entrepreneurship. The researchers gathered data via archival sources, netnography, in-depth interviews and participant observations. For archival research the researchers examined newspapers articles about yoga with the word “yoga” in the headline or lead paragraph from The New York Times and The Washington Post published between 1980 and 2012. They also examined books published that contained the word “yoga,” including classical books on yoga and books on the history of yoga. They interviewed founders of yoga brands; as well as participated in various types of yoga classes between 2009 and 2012. Start InvestingWhen is the perfect time to start investing in the stock market either directly or through a 401(k) or Roth IRA? Yesterday! The key is to start investing sooner rather than later because time is on your side. I know, the news says the stock market is doing horrible and everybody is losing money. However, the financial truth is that when you invest in the stock market, you are doing so to create long-term wealth. The transaction is part of a recent surge in pharmaceutical industry deals. Some drugmakers are selling or swapping business segments to focus on areas where they have the most expertise, marketing prowess and prospects for growth, as Merck is doing. Others, like Bayer, are making acquisitions to beef up their portfolios of products or experimental drugs to boost future sales. Another difference is how innovative are you. Small business owners are not the type to “think out the box”; whereas, entrepreneurs come up with new ideas, innovations, and products, as well as construct creative, strategic marketing plans. This may seem like a particularly egregious exampleâ€”an outlier in a world otherwise defined by beneficent collaborations between industry and academiaâ€”but unfortunately it is not. It may also seem like this is all distant historyâ€”that things have changed today as academic public health has adopted stricter rules around conflict of interests in research. However, just last year it came to light that the Coca-Cola Corporation paid out millions to establish the Global Energy Balance Network, a scientific network promoting the idea that sedentary behaviorâ€”not dietâ€”was the principle cause of the obesity epidemic in America. Further probing of this relationship revealed that Coca-Cola was intimately involved in the research mission of the group and that even the website domain for the organization was registered to the Coke offices. Fees apply to wire and certain transfers. See the Online Banking Service Agreement for details.