November 25, 2020


Many, if not most, small businesses will experience financing problems at some point during their life. 1. Transfer your skill set to another market. Many business owners get stuck thinking negatively about the impact the recession has had on their business. Creative business owners think about how to transfer what they know and are doing already to other markets and prospects. There are many benfits of global marketing, when it is done right. Bethlehem, on the other hand, was not attuned to the changing economic market. Bethlehem focused itself into mass producing steel, concentrating mostly on its volume and quantity output. Eugene Gifford Grace, Bethlehem CEO in 1943, for instance, promised President Roosevelt a ship a day- but beat his own mark and delivered 15 ships a day (Loomis, 2004). It was good for business especially since America was at war during that time. But after the end of World … Read the rest