During these times of the credit crunch, you are unlikely to find a business credit card with no limit! The benefits abound from social entrepreneurship in action and the profit comes from payments from 3rd party outsourced transcription services as revenue from benefits also include revenue from franchise opportunities which becomes the unique value proposition in this case. Pricing is a struggle for most new event planners, so if you do not have this figured out you are not alone. Determining your pricing structure, particularly when you are new can be a rather difficult task. When I first started planning events it was mainly for family and friends and I charged $0, not even for supplies!. When I started planning events for paying clients I was even more clueless as to what my pricing structure should be, and I would seriously undercharge for my services in an effort to not lose out on potential clients. You can avoid this by tracking your cost, the amount of time it takes you to plan an event and your desired hourly wage to determine the sweet spot for your prices. In-N-Out has grown from a single drive-through in Baldwin Park to 240 restaurants as of November 2009 in California, Arizona and Nevada. Harry Snyder and his wife Esther opened the first location in 1948, the same year the McDonald brothers launched McDonald’s, just 45 miles apart in Southern California. In-N-Out’s owners never veered from its core philosophies of never franchising and as it says on the company’s website, “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment.” In-N-Out has one of the lowest turnover rates in an industry that’s famous for high turnover. Its owners have kept things good and simple, just as Harry Snyder intended. They have Bible references discretely on the bottoms of many of their cups or containers which, if you look them up, feature familiar and laudable themes such as faith, trust and love. When Harry died in 1976 at the age of 67, his son Rich took over at age 24. Under his leadership the business expanded to 93 locations. Rich Snyder, died in a Santa Ana plane crash in 1993. His brother, Guy Snyder took over and In-N-Out expanded to 140 locations. When Guy died of an accidental painkiller overdose in 1999, Esther Snyder took control of the company. Paul Baker— You spoke a lot about the poor people of America. I thought it good to perhaps define what kind of life the “poor” have in America, since you live in the UK. Create a blog and allow people to subscribe to it. This will build trust and familiarity between your customers and your company. Don’t limit blog posts to just the president, sometimes a post from a project manager or even the receptionist can keep the blog interesting and attention grabbing.
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